KENNY SMITH NBA ALL-STAR

ASK

Head creative and experiential for Kenny Smith’s annual NBA All-Star Weekend, managing partners, agency, and sponsors in turning a museum into a luxury nightlife venue that connected a charity poker tournament with live music and entertainment, ensuring a packed house, and a VIP experience.

ACTION

Orchestrated the venue transformation, directing agency, production, and brand teams in the build out of the dual-event experience in under 24 hours.

Designed the end-to-end guest journey, directing run of show, VIP and guest access, brand activations including a NBA 2K gaming lounge, and the poker to concert transition.

Curated an exclusive concert with EMPIRE, featuring performances by top artists Too $hort, Larry June, 2 Chainz, and others.

AMPLIFICATION

• 1,600+ VIPs and guests with the event reaching maximum capacity.

• Content drove 2.4M+ video views and 300K+ social engagements.

• Charity poker tournament has raised $1M+ for education reform.