GREAT THINGS sTART IN LITTLE ROOMS
— André 3000
FROM INCEPTION TO EXECUTION
CHANGE STARTS WITH AN IDEA.
We are an integrated marketing consultancy fusing brand truths and cultural trends that power strategies, campaigns, stories, and experiences.
We create digital and real-world engagement that centers brands in the conversations shaping what’s next.
Proximity to culture and cultural intelligence aren’t buzzwords here. It’s our business. And it’s the business we stand on, powered by lived experience, and co-signed by data and listening.
Culture is not a strategy, it’s the reality. It lives and breathes, and it drives everything you see, whether you know it or not. From the biggest stages in sports and entertainment, to global healthcare and safety crisis management, culture is always the driver. And we give brands the manual.
WHAT WE DELIVER
• Culture Strategy
• Brand Strategy
• Integrated Marketing
• Creative Direction
• Influencer Strategy + Partnerships
• Digital + Social Strategy
• PR Strategy + Earned Media
• Experiential + Activations
• Content Development
WHO IS TONY B.
MY NAME IS MY NAME.
THE DIRECTION
“I helped the game, it ain't help me. I’m Top 5, dead or alive — and that's just off one LP.” — JADAKISS
I’ve never been about doing what everybody’s doing. But I’ve been doing me — and I do this for real.
The moves I make aren’t by chance. They’re made for the culture, and with the culture, and they’ve made the industry take notice.
For me, it’s never about chasing — it’s always about creating. Brands that dare, communities that move, and legacy that’s remembered.
THE DELIVERY
I raised the bar up.
Cannes Lions, Clio Music, PRWeek, Silver Anvil, PR News Multicultural Campaign of the Year — honored at the heights of where creativity and culture converge.
Unexpected TO undeniable.
Dropping Wendy’s first-ever streetwear collab with Don C, and the “We Beefin?” mixtape — in the same week — getting cosigns from Virgil Abloh, hitting #1 on Spotify’s Global Viral - 50, and Top 3 on iTunes Hip-Hop/Rap chart.
Rewriting the rules.
Designing a Honda Battle of the Bands partnership with Def Jam, a movement that trended Top 3 on Twitter, engaged global audiences, and delivered a full-page New York Times feature.
“Step on they necks 'til they can't breathe.” — PUSHA T
THE DIFFERENCE
CHANGING THE GAME.
I ushered in the new media era at Flowers Communications Group — brand experiences powered by digital, social, and influencer strategy.
At Ketchum, I showed and proved that culture wasn’t just an add-on tactic — it was the always-on strategy.
I architected the first integrated communications practice at TEN35 — leading the Social + Influencer division, and co-leading the business.
Every step has redefined how agencies and brands move, so they lead instead of chase.