I will spark the brain that will change the world
— 2PAC
CULTURE FIRST
It’s in my DNA.
At Flowers Communications Group, I pushed multicultural campaigns into mainstream conversations for multinational brands like Honda, driving a Top 3 Twitter trend and a full-page New York Times feature on HBCU marching band culture.
At Ketchum, I brought my culture first approach to a global agency and clients including Wendy’s, dropping its first streetwear collaboration with Don C, and its first mixtape with a #1 Spotify Global Viral single.
At TEN35, I architected an integrated communications practice, leading social and influencer, and partnering with global brands like PepsiCo on launches and Gen Z campaigns.
I’ve always inspired agencies and brands to bet on The Culture. That inspired me to bet on myself.
The Culture Connextion started in a little rooms. Inspiration sparked an idea that drives impact across industries. Trends come and go. But from the biggest moments in entertainment to global pandemics, The Culture is the constant.
“And that’s our job, to spark somebody else watching us.” — 2PAC
As the next generation continues to grow more multicultural, it’s important for them to see people who look like them, not just pulling up a seat at the table, but building our own.