THE CULTURE IN CULTURAL INTELLIGENCE
CULTURAL REPRESENTELLIGENCE™
The representation gap is real.
This is why brands stay following trends and chasing culture. Because they can’t respond to conversations in real time if they don’t even know they’re happening, and who’s having them.
Data and social listening scratch the surface, but brands can’t define what drives The Culture when they’re trying to decode it.
A multicultural market means a diversity of thought and experiences is not a nice to have. It’s a need to reach and resonate with the consumers moving culture in real-time, who brands are looking to engage.
Representation is a requirement in every room.
Stop thinking about the quotas and percentages and start thinking about the qualified perspectives.
