MEZZ BRANDS
BUILDING BRAND EQUITY TO BREAK BARRIERS IN CANNABIS
MEZZ BRANDS GO-TO MARKET LAUNCH
BRIEF
Define brand identity and positioning for MEZZ, a minority-owned cannabis brand launching in a highly competitive space, to establish brand relevance and market viability in a category where Black entrepreneurs represent just 2% of ownership.
ACTION
Partnered with C-suite to build MEZZ’s brand identity, shaping its voice, persona, aesthetic, messaging, social content, and PR framework. Positioned MEZZ as a lifestyle brand elevating the cannabis experience through pop culture, including campaigns, conversations, content, and activations across music, sports, fashion, and purpose to accelerate brand equity.
RESULTS
CONTENT + COVERAGE
BRAND INTEGRATION • BUN B “SLOW IT DOWN” MUSIC VIDEO
FORBES • INSIDE VIOLA’S MISSION TO EXPAND EQUITY IN CANNABIS WITH BRAND PARTNERS INCLUDING MEZZ