MEZZ BRANDS
BUILDING BRAND EQUITY TO BREAK BARRIERS IN CANNABIS
MEZZ BRANDS LAUNCH + MARKET POSITIONING
ASK
Define brand identity and positioning for MEZZ, launching a minority-owned cannabis brand in a highly competitive space, to establish brand relevance and market viability in a category where Black owners represent just 2% of ownership.
ACTION
Partnered with C-suite to build MEZZ’s brand identity, shaping its voice, persona, aesthetic, messaging, social content, and PR framework.
Positioned MEZZ as a lifestyle brand elevating the cannabis experience through pop culture, including campaigns, conversations, content, and activations across music, sports, fashion, and purpose to accelerate brand equity.
AMPLIFICATION
Closed a $2M seed funding round.
Partnered with industry leader Viola through its incubator program, to grow and expand brand presence in new markets.
