CHICAGO’S COVID-19 RESPONSE

BRIEF

During an unprecedented global healthcare crisis, the City of Chicago and Chicago Department of Public Health (CDPH) needed to move Chicago residents from awareness to action, with an ambitious goal of 77% of its residents receiving at least one dose of the COVID-19 vaccine by the end of the year.

ACTION

Architected the influencer strategy for the Vax*Chi*Nation campaign, bringing together trusted voices to create open dialogue about the COVID-19 vaccine. Executive produced events and content, partnering with local businesses and trusted spaces including barbershops and nail salons, following safety guidelines to engage priority high-risk multicultural communities by connecting culture, community, and medical leaders to drive conversations and counter misinformation to drive awareness and action.

RESULTS