ATLANTA LIFE + MAGIC JOHNSON
PLUGGING IN WITH ATLANTA’S POWER CIRCLE
ATLANTA LIFE INSURANCE COMPANY + MAGIC JOHNSON VIP RELAUNCH RECEPTION
ASK
Reintroduce legacy brand Atlanta Life Insurance Company to today’s circle of Atlanta business leaders and influencers, at a VIP event celebrating the historic Black-owned financial institution’s relaunch and partnership with Magic Johnson, to reestablish brand reputation and relevance.
ACTION
Curated an influencer network across civic, corporate, culture, and media leaders to attend the VIP reception to engage with brand leadership and partners, and strengthen brand reputation.
Directed an influencer strategy that expanded awareness and engagement beyond the moment, to build and maintain brand relevance with culture, local, and national media.
AMPLIFICATION
150+ influencers in attendance, including Magic Johnson, Mayor Andre Dickens, Jermaine Dupri, and Ludacris.
Earned media coverage drove 300M+ impressions across Yahoo! Finance, Essence, and Atlanta Journal-Constitution.
PR News Platinum Awards, Brand Reputation Campaign of the Year.
