ATLANTA LIFE + MAGIC JOHNSON

ASK

Reintroduce legacy brand Atlanta Life Insurance Company to today’s circle of Atlanta business leaders and influencers, at a VIP event celebrating the historic Black-owned financial institution’s relaunch and partnership with Magic Johnson, to reestablish brand reputation and relevance.

ACTION

Curated an influencer network across civic, corporate, culture, and media leaders to attend the VIP reception to engage with brand leadership and partners, and strengthen brand reputation.

Directed an influencer strategy that expanded awareness and engagement beyond the moment, to build and maintain brand relevance with culture, local, and national media.

AMPLIFICATION

• 150+ influencers in attendance, including Magic Johnson, Mayor Andre Dickens, Jermaine Dupri, and Ludacris.

• Selected by PR News Platinum PR Awards as Brand Reputation Campaign of the Year.