ATLANTA LIFE + MAGIC JOHNSON
REINTRODUCING A LEGACY BRAND
ATLANTA LIFE INSURANCE: PLUGGING IN WITH ATLANTA’S POWER CIRCLE
BRIEF
Reintroduce legacy brand Atlanta Life Insurance Company to today’s circle of Atlanta business leaders and influencers, at a VIP event celebrating the historic Black-owned financial institution’s relaunch and partnership with Magic Johnson, to reestablish brand reputation and relevance.
ACTION
Curated and strategically positioned an influencer network across civic, corporate, culture, and media leaders to amplify brand relaunch and presence, driving earned media coverage and brand repositioning.
RESULTS
CONTENT + COVERAGE
11ALIVE NBC • Atlanta Black-Owned Insurance Company Rebrands
AFROTECH • Magic Johnson Celebrates The Reintroduction Of Atlanta Life Insurance, A Company Founded By Atlanta's First Black Millionaire