COTTONELLE + DEON COLE

LET’S GO THERE: A LIVE CONVERSATION ABOUT colorectal cancer

COTTONELLE + BLKHLTH TEAM WITH DEON COLE TO TAKE ON COLORECTAL CANCER

ASK

Black Americans with colorectal cancer have a 40% higher mortality rate, with Black men disproportionately impacted, and Cottonelle set out to spark a needed conversation to spur action, by addressing systemic health issues and stigmas in the Black community.

ACTION

Led multicultural strategy and content development, mapping the Facebook Live framework, messaging, and conversation for the brand, partners BLKHLTH and UCLA Health, and celebrity talent, Deon Cole.

Fueled amplification across social and earned media, directing partner and talent interviews to extend the livestream reach into national media conversations.

AMPLIFICATION

  • Generated 6.4K+ livestream views.

  • Delivered 19.2M+ earned media impressions, with coverage from multicultural with Rolling Out to mainstream with TODAY.

CONTENT + COVERAGE

FACEBOOK LIVE
Let’s Go There: A conversation about colorectal cancer

TODAY
Celebs, organizations work to raise awareness of colorectal cancer among Black men

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