Art, Beats + Lyrics
CULTURE, CREATIVITY, AND COMMUNITY CONVERGE
JACK DANIEL’S TENNESSEE HONEY ART, BEATS + LYRICS NATIONAL TOUR
ASK
Lead PR for the Art, Beats + Lyrics Navy Pier takeover, driving Chicago pre-event coverage to position the immersive art, Hip-Hop, and culture experience as a must-attend moment.
ACTION
Designed an earned media strategy to drive pre-event, onsite, and post-event storytelling, amplifying local engagement with national earned media.
Directed interviews across broadcast, digital, and in-studio with the curator and featured artists, sustaining coverage across all three phases.
AMPLIFICATION
Delivered 8 features with top news, culture, music, and community media, including NBC 5 Chicago, Rolling Out, The Source, Newcity, and The TRiiBE.
Generated 2.1M+ earned media impressions, driving 1:1 engagement across local and national audiences.
