KENNY SMITH NBA ALL-STAR

BRIEF

Head creative direction and experiential for the most exclusive ticket of NBA All-Star Weekend — Kenny “The Jet” Smith’s annual party with a purpose. Lead non-profit and entertainment partners, agencies, and sponsors in turning unique spaces into immersive luxury experiences, bridging celebrity poker tournaments and seated dinners with live/silent auctions, music, and branded entertainment. Collaborate with content team, and PR team on media access, to amplify the event, while ensuring a packed house and seamless experience for a who’s who guest list of executives, celebrities, athletes, artists, and influencers.

ACTION

Sourced and orchestrated venue transformations, directing agency, production, and brand teams in the build out of the dual-experiences. Owned tiered guest list and event flow, designing the end-to-end journey from the poker tournament or seated dinner to the party. Curated integrated brand activations from a NBA 2K gaming lounge to a FlyHouse nightclub, and exclusive concerts featuring performances by top music artists including Nas, D-Nice, Too $hort, 2 Chainz, and more.

RESULTS