KENNY SMITH NBA ALL-STAR

ASK

Head creative direction and experiential production for Kenny “The Jet” Smith’s annual NBA All-Star Weekend party, managing partners, agency, and sponsors in turning an educational museum into an upscale, luxury nightlife venue that bridged a charity poker tournament with a live music and entertainment immersion, while ensuring a packed house and VIP experience for a who’s who guest list of executives, celebrities, athletes, artists, and influencers.

ACTION

Orchestrated the venue transformation, directing agency, production, and brand teams in the build out of the dual-event experience in under 24 hours, designing the end-to-end VIP guest journey, directing run of show, integrated brand activations including a NBA 2K gaming lounge, and the poker to concert transition, producing an exclusive concert with EMPIRE featuring performances by top Hip-Hop artists Too $hort, Larry June, 2 Chainz, and others.

AMPLIFICATION

• Engaged 1,600+ VIPs and guests in event attendance, reaching maximum capacity.

• Generated 2.4M+ video views and 300K+ social engagements across pre-event, live, and post-event content.