THE CONNEXT
THE PULSE OF THE CULTURE
Culture is the Creative Director
We sat down with The Blueprint podcast to talk about the blueprint The Culture Connextion is built on.
From how to connect with The Culture with credibility, to why brands and agencies continue to make avoidable marketing mistakes, we break it all down.
Gen X knows social better than Gen Z
An NFL celebration inadvertently exposed why brands keep fumbling cultural moments online. From the Dru Hill dance to Gen X nostalgia shaping Gen Z trends, let’s break down why cultural representation is the right play call for scoring on social media.