REBIRTH OF A LEGACY BRAND

Written By Tony B

Atlanta Life INSURANCE COMPANY+ Magic Johnson | REBIRTH OF A LEGACY BRAND

ROLE: INFLUENCER STRATEGY DIRECTOR

MISSION

Atlanta Life Insurance Company, a historic Black-owned business, partnered with Magic Johnson to reintroduce the brand with impact — reconnecting its legacy of empowerment to Atlanta’s cultural fabric and civic leaders. The charge: lead influencer engagement to amplify visibility, build cultural relevance, and spark national coverage for the next era of Atlanta Life.

APPROACH

Shaped a holistic influencer strategy that identified and prioritized the right cultural voices to align with the event’s prestige and broaden its reach. Strategically positioned a diverse mix of influencers as central amplifiers of the moment, ensuring the VIP reception resonated within the room and far beyond, through cultural and community credibility and media visibility.

EXECUTION

  • Developed the influencer engagement strategy to amplify the VIP reception.

  • Curated and secured attendance of 150+ influencers and VIPs, spanning entertainment, civic leadership, and media.

  • Delivered high-profile media coverage through Yahoo! Finance, Essence, Black Enterprise, and The Atlanta Journal-Constitution.

IMPACT

  • Elevated event visibility with 300M+ media impressions, amplified through influencer presence and national press coverage.

  • Spotlighted by cultural and civic leaders like Magic Johnson, Atlanta Mayor Andre Dickens, Jermaine Dupri, and Ludacris, reinforcing credibility and reach.

  • Earned the Platinum Award – Brand Reputation Campaign at the PR News Platinum PR Awards.

Tony B
Previous

URGENCY INTO ACTION
Next

COTTONELLE + DEON COLE: LET’S GO THERE