Culture is the Creative Director

Dec 9

Written By Tony B

**“We hear so many buzzwords in marketing. But the more we turn those buzzwords into something buzzworthy…”**

*Photo by August Sanders / Smoking Gun Creative Agency*

We stopped by Smoking Gun Creative Agency in Dallas to join The Blueprint podcast, to talk about the blueprint The Culture Connextion is built on.

Hosted by Brandon Adams, The Blueprint is a weekly series that taps into the stories of creatives and entrepreneurs who carve their own paths to success. Featuring business leaders and athletes to artists and style icons, each episode is a conversation uncovering the insights, wins, and losses that go into bringing a dream to life.

From guiding brands and agencies to connect with The Culture with authenticity, to avoiding the basic blunders we’ve seen so many make. We break down why culture is not a buzzword. The Culture is the basis.

CultureMulticultural MarketingCulture MarketingCultural RelevanceCultural RepresentationBrand StrategyThe Culture ConnextionPodcastThought LeadershipPRCommunicationsPop CultureCreative DirectionEntrepreneurship

Tony B

Culture is the Creative Director

“We hear so many buzzwords in marketing. But the more we turn those buzzwords into something buzzworthy…”

Gen X knows social better than Gen Z

THE CULTURE CONNEXTION

**“We hear so many buzzwords in marketing. But the more we turn those buzzwords into something buzzworthy…”**