TRUTH TO TREND
culture is not learneD. it’s lived.
THERE iS NO CULTURAL RELEVANCE WITHOUT CULTURAL REPRESENTATION
Research and social listening scratches the surface, but it doesn’t define what drives culture if you’re trying to decode it.
Representation matters. Lack of cultural voices and diversity of thought is why brands and agencies stay following trends and chasing culture. Something’s missing, because brands can’t keep up with conversations they don’t even know are happening.
Culture isn’t a crutch. It’s the core to digging in the data to get to the truth.
The Truth unlocks the intelligence.
The intelligence informs the insight.
The insight sparks the idea.
The idea connects with The Culture.
The Culture drives the Trend.
We don’t decode it.
We define it.