I will spark the brain that will change the world
— 2PAC
Purpose is my passion
It defines who I am and what I do.
Elevating multicultural programs into the mainstream for multinational brands, building social-led strategies and teams that delivered a Top 3 trending topic, and a full-page New York Times feature story on HBCU marching band culture.
Inspiring a culture-first shift at a global agency, leading top restaurant brands to drop a streetwear collaboration with Don C, and a mixtape with a #1 Spotify Global Viral single that Good Morning America called “the greatest marketing campaign ever.”
Architecting an integrated communications practice and the social + influencer teams, guiding global corporations on rebrand strategies, and brand launches, including America’s #2 fastest-growing beverage brand.
Defining major moments in sports & entertainment, blending elevated brand experiences with luxury nightlife and live music, connecting 1600+ VIPs for The Culture and a cause, raising over $1M for education reform.
Shifting awareness to action in the 3rd largest US city during a global healthcare crisis through community conversations and influencer engagement, countering misinformation with facts, to achieve the city’s goal of 77% of residents vaccinated.
Change is not just about a seat at the table. It’s about building our own tables and platforms, reclaiming our narrative by empowering the next generation of creatives and storytellers, and bringing brands to the table with The Culture to build what’s next.