MEZZ BRANDS
BUILDING BRAND EQUITY TO BREAK BARRIERS IN CANNABIS
MISSION
Define brand positioning for MEZZ, a minority-owned brand, in a highly competitive cannabis industry. Launch and build brand relevance and market viability in a category where Black owners represent just 2% of ownership.
ACTION
Partnered with C-suite to build MEZZ’s brand identity, shaping the voice, visuals, persona, aesthetic, and messaging framework. Embedded MEZZ in culture through campaigns, content, and experiences across music, sports, fashion, lifestyle, and purpose. Elevated brand positioning and cultural relevance, building brand equity in the marketplace.
IMPACT
Raised $2M seed funding, and partnered with leading social equity cannabis brand Viola’s incubator program, to expand MEZZ into new growth markets.
