OUR NETWORK IS OUR BEST WORK
Silos are for squares. Our network is the power circle.
Your audience isn’t siloed, and neither should your strategy be. You see it — ideas get split into separate lanes — creative here, comms there, production somewhere else — and the connection gets lost.
Connection is our power. We eliminate the traffic — everything moves together as an ecosystem, so the right entry point leads and every discipline amplifies it. No extensions. No egos. Just execution that makes the work connect at every step.
Our model isn’t just integrated — it’s intelligent. It’s built to guide every lane as a unit, and to deliver work that activates authentically, creates credibility, and builds brand and cultural equity.
WHO IS TONY B.
MY NAME IS MY NAME.
THE DIRECTION
“I helped the game, it ain't help me. I’m Top 5, dead or alive — and that's just off one LP.” — JADAKISS
I’ve never been about doing what everybody’s doing. But I’ve been doing me — and I do this for real.
The moves I make aren’t by chance. They’re made for the culture, and with the culture, and they’ve made the industry take notice.
For me, it’s never about chasing — it’s always about creating. Brands that dare, communities that move, and legacy that’s remembered.
THE DELIVERY
I raised the bar up.
Cannes Lions, Clio Music, PRWeek, Silver Anvil, PR News Multicultural Campaign of the Year — honored at the heights of where creativity and culture converge.
Unexpected TO undeniable.
Dropping Wendy’s first-ever streetwear collab with Don C, and the “We Beefin?” mixtape — in the same week — getting cosigns from Virgil Abloh, hitting #1 on Spotify’s Global Viral - 50, and Top 3 on iTunes Hip-Hop/Rap chart.
Rewriting the rules.
Designing a Honda Battle of the Bands partnership with Def Jam, a movement that trended Top 3 on Twitter, engaged global audiences, and delivered a full-page New York Times feature.
“Step on they necks 'til they can't breathe.” — PUSHA T
THE DIFFERENCE
CHANGING THE GAME.
I ushered in the new media era at Flowers Communications Group — brand experiences powered by digital, social, and influencer strategy.
At Ketchum, I showed and proved that culture wasn’t just an add-on tactic — it was the always-on strategy.
I architected the first integrated communications practice at TEN35 — leading the Social + Influencer division, and co-leading the business.
Every step has redefined how agencies and brands move, so they lead instead of chase.