NBA ALL-STAR WEEKEND WITH
KENNY SMITH + EMPIRE

ROLE: EXECUTIVE CREATIVE + EXPERIENCE DIRECTOR

• Spearheaded creative direction, curating a dual charity and music + entertainment experience, engaging VIP guests including Charles Barkley, Shaboozey, Vince Carter, SF Mayor Daniel Lurie, and more, with live performances by Too $hort, 2 Chainz, Larry June and more, in collaboration with EMPIRE

• Directed integrated brand strategy, facilitating sponsor experiential activations including TNT Sports, NBA 2K, Patrón, Saratoga Water, Resort’s World, and Bentley

• Managed agency production team in orchestrating a celebrity charity poker tournament + and NBA All-Star immersive event simultaneously

RESULTS

• Raised $1M for education reform, with a total attendance of 1600+ VIPs and guests