ROLE: INFLUENCER ENGAGEMENT

• Curated influencer strategy and engagement for Atlanta Life Insurance Company’s VIP reception, showcasing its partnership with NBA legend and business mogul, Earvin “Magic” Johnson

RESULTS

• Successfully hosted 150+ community leaders, including Magic Johnson, ATL Mayor Andre Dickens, and celebrities Jermaine Dupri, Ludacris, Big Tigger, Chaka Zulu, and Kandi Burruss

• The VIP reception generated more than 300M national + local media impressions

AWARDS

• Platinum Award — Brand Reputation Campaign — PRNews Platinum PR Awards