ATLANTA LIFE INSURANCE — REBIRTH OF A BRAND
Redefining financial empowerment to revitalize its legacy with Atlanta’s network of influence.
INFLUENCER STRATEGY + BRAND POSITIONING
MISSION
Reintroduce Atlanta Life Insurance Company — a historic Black-owned institution in financial empowerment — in partnership with Magic Johnson, positioning it with today’s audiences and connecting it to influence networks spanning public leadership.
ACTION
Architected an influencer framework designed to maximize reach and relevance, creating a pathway for Atlanta Life’s story to extend beyond the VIP reception into cultural and media conversations.
EXECUTION
Partnered with Flowers Communications Group and Atlanta Life to operationalize the influencer framework, ensuring it was executed seamlessly on the ground.
Convened a high-value network of civic, business, cultural, and media leaders whose presence extended Atlanta Life’s relevance beyond the VIP reception.
Anchored influencer engagement as the catalyst that carried Atlanta Life’s reintroduction from the room into earned media and cultural conversation.
IMPACT
150+ high-value guests, including Magic Johnson, Mayor Andre Dickens, Jermaine Dupri, and Ludacris.
300M+ media impressions across Yahoo! Finance, Essence, Black Enterprise, and Atlanta Journal-Constitution.
PR News Platinum Award — Brand Reputation Campaign.
