WHO IS TONY B.
Creative Visionary. Cultural Catalyst. Brand Architect.
For more than a decade, I’ve been at the forefront of shaping movements that redefine brands and leave a lasting cultural imprint.
MY STORY.
“And my story — self-explanatory.” – Jadakiss
I’ve never been about doing what everybody’s doing. At every stop in my career, I’ve rewritten playbooks — calling the plays before the mainstream catches up — for both brands and agencies. The kind of moves that shift culture, open new lanes, and prove what’s possible when foresight meets bold, calculated risks.
From turning Honda’s Battle of the Bands into a New York Times–covered, globally trending story — to steering Wendy’s into Hip-Hop stardom with a mixtape that delivered a #1 single on Spotify’s Global Viral 50 and top-3 on iTunes Hip-Hop/Rap, I’ve made a career out of pushing brands and agencies where they’ve never been before.
Those moves aren’t by chance. They come from the way I move — harnessing culture, building trust, connecting communities, and creating the wave that the mainstream rides. The Culture Connextion is writing our own rules — building my own network to keep raising the bar and proving the power of an integrated ecosystem where culture and creativity team with strategy, and experience is built with community.
For me, it’s never been about chasing moments. It’s about building legacy — culture that moves, communities that mobilize, and brands that dare.
IMPACt THAT RESONATES.
I raised the bar up.
Cannes Lions, Clio Music, PRWeek, Silver Anvil, PR News Multicultural Campaign of the Year — honored at the highest level wherever culture and creativity converge.
Unexpected TO undeniable.
Created Wendy’s first-ever streetwear drop with Don C — a limited collection that connected the brand with culture, turned heads from the late icon Virgil Abloh to USA Today, and kicked in the door with a shock drop — the viral “We Beefin?” mixtape.
Rewriting the rules.
Took Honda Battle of the Bands from a traditional PR program to a fully integrated comms powerhouse — trending Top 3 on Twitter, global digital reach, and delivering a full-page New York Times feature story.
I don’t play the game, I change it.
I ushered in a new era at Flowers Communications Group — evolving PR and events into brand experiences powered by digital, social, and influencer strategy.
I proved at Ketchum — a top global agency — that culture wasn’t a one-off, it was the always-on strategy.
I architected the first integrated communications division at TEN35, co-leading the business.
Every step has redefined how agencies and brands move, so they lead instead of chase. And it’s the same energy I bring with The Culture Connextion today.
Lead, don’t chase.
Bet on culture. Win with strategy.