Art, Beats + Lyrics
America’s Dopest Art Show.
MISSION
Lead PR for the Art, Beats + Lyrics (AB+L) national tour in Chicago, securing pre-event coverage to amplify storytelling around the traveling immersive experience mixing art, Hip-Hop, and culture.
ACTION
Executed a three-phase PR plan with pre-, onsite, and post-event strategy, extending targeted local engagement to drive national earned media. Elevated storytelling through multi-angle interviews with the curator and featured artists, sustaining end-to-end coverage directing digital, in-studio, and live event broadcast coverage, delivering feature stories.
IMPACT
Secured seven (7) unique stories across a mix of news, culture, music, and community outlets including NBC 5 Chicago, Rolling Out, The Source, and The TRiiBE.
Generated 2M+ earned media impressions across local broadcast and digital platforms, including four (4) national stories.
